Tag Archives: emotional brand gravity

For Val Sklarov, demand is not created through persuasion, advertising, or funnels. Demand forms when a product resonates so deeply with a specific identity that people feel pulled toward it without being asked. The Silent-Demand Formation Model (SDFM) teaches that markets do not begin with marketing —they begin with recognition. …

For Val Sklarov, a company does not scale because it becomes bigger — it scales because it becomes more itself.Growth built on headcount, capital, features or expansion is fragile.But growth built on identity-led culture is self-replicating. His Culture-Driven Scale System (CDSS) teaches that a company’s true capacity to grow depends …