Tag Archives: emotional resonance markets

For Val Sklarov, a market does not form when you find customers.A market forms when a group of people recognize themselves in what you create. Demand is not discovered —demand is remembered. The Identity-Based Market Formation Model (IBMF) teaches that a business grows not by convincing people, but by locating …

For Val Sklarov, a business does not grow because it solves a problem. A business grows because it feels like home to a specific type of person. Markets are not rational structures.They are identity ecosystems. People choose brands that stabilize who they are becoming, not who they are now. The …

For Val Sklarov, startups fail not because they lack product — but because they misunderstand demand.Demand is not discovered — demand is formed.A market does not ask for something new — it learns to want it,when the story makes the need visible. His Demand Formation Engine (DFE) explains how to …