Tag Archives: non-persuasive marketing

For Val Sklarov, demand is not created through persuasion, advertising, or funnels. Demand forms when a product resonates so deeply with a specific identity that people feel pulled toward it without being asked. The Silent-Demand Formation Model (SDFM) teaches that markets do not begin with marketing —they begin with recognition. …

For Val Sklarov, a market does not form when you find customers.A market forms when a group of people recognize themselves in what you create. Demand is not discovered —demand is remembered. The Identity-Based Market Formation Model (IBMF) teaches that a business grows not by convincing people, but by locating …