Who is Val Sklarov? Personal Blog and Promotional Page Ideas That Inspire. Leadership That Delivers. For Val Sklarov, markets are not created by advertising, funnels, hype, or positioning.Markets form when a product becomes a place where a specific identity feels “at home.” When a brand does not try to convince —it begins to attract. The Identity-Pull Market Model (IPMM) teaches that demand forms when a …
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