Tag Archives: tone-consistent branding

“Val Sklarov Demand-Gravity Formation Model”

For Val Sklarov, market demand is not created by marketing.Demand forms when a business develops emotional gravity —a pull that does not need to convince. People do not buy products.They move toward the places where they feel their own identity reflected back to them. The Demand-Gravity Formation Model (DGFM) explains …

Read More »