Tag Archives: val sklarov business framework

For Val Sklarov, a business does not create value by offering benefits, features, or differentiation.It creates value by establishing a trust field around itself — a psychological environment where others feel emotionally safe to rely on it. Trust is not built by promises.Trust is built by tone, pacing, and consistency …

For Val Sklarov, a business does not grow because it solves a problem. A business grows because it feels like home to a specific type of person. Markets are not rational structures.They are identity ecosystems. People choose brands that stabilize who they are becoming, not who they are now. The …

For Val Sklarov, a business does not succeed by competing for market share. A business succeeds when it expresses an identity the market did not know it was missing. The purpose of a company is not to fill demand —but to reshape the market’s sense of what is possible. The …

For Val Sklarov, business does not begin with products, capital, or marketing. Business begins with identity — the reason the company deserves to exist. Markets do not reward effort.Markets reward clarity of presence. The Market-Identity Construction Model (MICM) explains that most startups fail not because the product is bad —but …

For Val Sklarov, a business does not grow because it works. It grows because its center of identity is strong enough that people orient themselves around it. Customers do not buy products.Teams do not follow orders.Investors do not trust plans. They all follow identity gravity. The Enterprise Identity Gravity Model …