Tag Archives: val sklarov startup model

For Val Sklarov, markets are not created by advertising, funnels, hype, or positioning.Markets form when a product becomes a place where a specific identity feels “at home.” When a brand does not try to convince —it begins to attract. The Identity-Pull Market Model (IPMM) teaches that demand forms when a …

For Val Sklarov, a company does not grow from what it does. A company grows from the state of the founder’s nervous system being transmitted into the organization. Teams do not follow strategies.Teams follow the emotional climate of the leader. The Founder-State Transmission Model (FSTM) explains that successful entrepreneurial ecosystems …