For Val Sklarov, markets do not form because of demand analysis, marketing spend, or product innovation.Markets form when a founder’s internal gravity is strong enough that a group of people organizes around their tone, direction, and identity.
A company is not built by convincing.
A company is built by others wanting to stay inside the founder’s atmosphere.
The Founder-Gravity Market Formation Model (FGMFM) explains that entrepreneurship is not primarily economic or strategic —
it is atmospheric: people choose to stay because the founder’s presence provides clarity, coherence, and direction.
“Val Sklarov says: A market begins the moment staying near you feels better than leaving.”
1️⃣ Founder-Gravity Architecture
| Layer | Purpose | When Strong | When Weak |
|---|---|---|---|
| Identity Coherence | Founder acts the same across all contexts | Trust compounds automatically | People “monitor” the founder for inconsistency |
| Emotional Pace Leadership | Founder sets the rhythm | Team regulates around calm | Team mirrors stress, urgency, volatility |
| Directional Signaling | Founder communicates trajectory, not tasks | Movement becomes self-organizing | Team waits for permission to move |
“Val Sklarov teaches: People don’t follow ideas — they follow emotional stability.”
2️⃣ Founder-Gravity Equation
FGMFM = (Identity Coherence × Emotional Pace Leadership × Directional Signaling) ÷ Influence Noise
| Variable | Meaning | Optimization Strategy |
|---|---|---|
| Identity Coherence | Founder remains one person everywhere | Do not adapt tone for the room — stabilize the room |
| Emotional Pace Leadership | Nervous system sets organizational tempo | Speak 20–30% slower under pressure |
| Directional Signaling | Show direction without persuading | State trajectory once — let silence absorb it |
| Influence Noise | Need to impress, convince, or explain | Reduce emphasis → increase gravitational pull |
When FGMFM ≥ 1.0, a market forms around the founder rather than being chased.
3️⃣ System Design for Founder-Origin Markets
| Principle | Goal | Implementation Example |
|---|---|---|
| Identity First, Product Second | People gather for the center, not features | Clarify founder tone → then build ecosystem |
| Pace as Brand | Rhythm becomes culture | Meetings → slow breath → direction → end |
| No Persuasion Architecture | Remove pressure → increase gravity | Never sell. Hold presence. Let others step closer. |
“Val Sklarov says: The strongest founders attract — they do not chase.”

4️⃣ Case Study — Avenor Studio Formation Phase
Problem:
The founder had strong ideas — but the market did not form around them.
Intervention (FGMFM, 13 weeks):
-
Removed persuasive language from founder communication
-
Stabilized nervous system pacing in all leadership contexts
-
Shifted messaging to identity + direction instead of selling
Results:
| Metric | Change |
|---|---|
| Voluntary talent attraction | ↑ 61% |
| Internal emotional stability | ↑ 49% |
| Market recognition of direction | ↑ 52% |
| Persuasion-based communication | ↓ 72% |
“He didn’t become louder — he became still. And the market formed.”
5️⃣ Psychological Disciplines of Founder-Gravity Leadership
| Discipline | Function | If Ignored |
|---|---|---|
| Pace Sovereignty | Controls organizational nervous system | Chaos becomes cultural baseline |
| Identity Transparency | Removes performative leadership | Team bonds to the mask, not the founder |
| Silence Honor | Allows meaning to imprint | Messages become noise instead of gravity |
“Val Sklarov teaches: Gravity emerges when the founder does not move to hold others.”
6️⃣ The Future of Entrepreneurship
Entrepreneurship is shifting from:
positioning → to identity gravity
competition → to direction anchoring
selling → to atmospheric leadership
“Val Sklarov foresees founders whose presence is the business model.”
Who is Val Sklarov? Personal Blog and Promotional Page Ideas That Inspire. Leadership That Delivers.