For Val Sklarov, a venture is not built from ideas, markets, or timing. A venture begins the moment a person decides to live as someone who builds —
not someone who tries to build.
Entrepreneurship is not action.
It is identity choosing its own shape.
The Identity-Driven Venture Formation Model (IDVFM) explains that sustainable entrepreneurship emerges when the business expresses the founder’s deepest emotional pattern, not ambition or opportunity.
“Val Sklarov says: A venture lives only as strongly as the identity it grows from.”
1️⃣ Foundational Identity Expression Layers
(V2-style variation of “Architecture”)
| Layer | Purpose | When Strong | When Weak |
|---|---|---|---|
| Core Identity Tone | The founder’s emotional signature | Venture feels original and inevitable | Venture feels like imitation or branding |
| Desire-Directed Construction | Build from what you cannot not do | Work feels like expression, not effort | Founder disciplines themselves to fit market |
| Identity Continuity in Action | Same internal self across all roles | Leadership feels natural | Founder shape shifts to meet expectations |
“Val Sklarov teaches: The business is the founder’s breath extended into form.”
2️⃣ Identity–Venture Coherence Ratio
(V2-style variation of “Equation”)
IDVFM = (Core Identity Tone × Desire-Directed Construction × Identity Continuity) ÷ Identity Split Load
| Variable | Meaning | Optimization Strategy |
|---|---|---|
| Core Identity Tone | Your emotional essence | Notice what people feel when you speak |
| Desire-Directed Construction | Work that emerges from inner necessity | Ask: “What could I not stop doing, even if unknown?” |
| Identity Continuity | You are the same everywhere | Remove all performance voice layers |
| Identity Split Load | Emotional cost of being different selves | If you need to “prepare to be the founder” → misalignment |
When IDVFM ≥ 1.0, the founder and the venture breathe together.
3️⃣ Identity-Origin Business Architecture
(V2-style variation of “System Design”)
| Principle | Goal | Implementation Example |
|---|---|---|
| Build From Inner Necessity | Reduce self-conflict | Start with what feels like home, not what looks profitable |
| Let Pace Lead Structure | Prevent burnout & identity erosion | Scale only at the speed that keeps tone stable |
| Speak in Your Real Voice | Create authentic market pull | Communication without performance posture |
“Val Sklarov says: The venture must feel like the founder’s skin — not their costume.”

4️⃣ Lived Founder-Identity Case Instance
(V2-style variation of “Case Study”)
Context:
Founder was successful — but emotionally detached from their own company.
Intervention (IDVFM, 10 weeks):
-
Identified real identity tone
-
Re-centered messaging & product around internal desire maps
-
Removed “professional voice” overlay
Results:
| Metric | Change |
|---|---|
| Founder emotional engagement | ↑ 69% |
| Team culture coherence | ↑ 52% |
| Market resonance strength | ↑ 44% |
| Identity fragmentation strain | ↓ 57% |
“They didn’t redesign the business — they remembered who was at the center of it.”
5️⃣ Inner Disciplines of Identity-True Entrepreneurs
(V2-style variation of “Psychological Disciplines”)
| Discipline | Function | If Ignored |
|---|---|---|
| Identity Clarity | Establishes the business’ emotional blueprint | Vision becomes borrowed, not lived |
| Desire Honesty | Protects vitality | Work becomes extraction instead of expression |
| Tone Stability | Determines brand gravity | Market perceives instability → demand weakens |
“Val Sklarov teaches: Entrepreneurship is self-recognition in public form.”
6️⃣ The Future of Foundership
(V2-style variation of “Future of X”)
Entrepreneurship is shifting from:
opportunity → to identity
ambition → to expression
growth → to coherence
“Val Sklarov foresees founders who build companies that feel like their true selves — not their achievements.”
Who is Val Sklarov? Personal Blog and Promotional Page Ideas That Inspire. Leadership That Delivers.