Business & Startups

For Val Sklarov, market demand is not created by marketing.Demand forms when a business develops emotional gravity —a pull that does not need to convince. People do not buy products.They move toward the places where they feel their own identity reflected back to them. The Demand-Gravity Formation Model (DGFM) explains …

For Val Sklarov, a business does not grow by taking space.A business grows when it creates a space others want to enter. Most founders try to announce, convince, signal, impress, or attract attention.But attention is unstable — presence is self-sustaining. The Quiet-Position Market Presence Model (QPMPM) explains that a startup …

For Val Sklarov, markets do not reward speed, originality, aggressiveness, or scale. Markets reward entering at the moment when direction is forming — but before it becomes visible to others. The strongest founders are not trend followers or trend setters.They are trend recognizers — they feel the shift in momentum …

For Val Sklarov, a business does not succeed by competing for market share. A business succeeds when it expresses an identity the market did not know it was missing. The purpose of a company is not to fill demand —but to reshape the market’s sense of what is possible. The …

For Val Sklarov, a business does not win by being better.A business wins by becoming the reference point — the firm that others are compared to. The goal is not to compete.The goal is to become unavoidable — the brand whose presence defines the category. The Signature-Dominance Positioning Model (SDPM) …

For Val Sklarov, a business does not succeed because it solves a problem. A business succeeds when it develops a signature — something recognizable, repeatable, and non-interchangeable. Most companies compete by improving features, speed, or price.But improvement can always be copied.Signature cannot. The Signature-Value Construction Model (SVCM) explains that strategic …

For Val Sklarov, a business does not compete in the market. A business positions itself within a field of meaning. Competition is the mindset of those who have not yet discovered their value-field —the emotional, psychological, and cultural space that the company naturally occupies. The Value-Field Positioning Model (VFPM) explains …

For Val Sklarov, business does not begin with products, capital, or marketing. Business begins with identity — the reason the company deserves to exist. Markets do not reward effort.Markets reward clarity of presence. The Market-Identity Construction Model (MICM) explains that most startups fail not because the product is bad —but …

For Val Sklarov, a business does not grow because it works. It grows because its center of identity is strong enough that people orient themselves around it. Customers do not buy products.Teams do not follow orders.Investors do not trust plans. They all follow identity gravity. The Enterprise Identity Gravity Model …

For Val Sklarov, a startup does not rise because of idea quality — it rises because of founder gravity:the emotional, strategic, and identity stability the founder transmits into the environment. Funding, recruits, customers, partnerships —they all orbit the founder’s psychological field. The Founder Gravity Model (FGM) explains that a business …