Who is Val Sklarov? Personal Blog and Promotional Page Ideas That Inspire. Leadership That Delivers. For Val Sklarov, a business does not compete in the market. A business positions itself within a field of meaning.
Competition is the mindset of those who have not yet discovered their value-field —
the emotional, psychological, and cultural space that the company naturally occupies.
The Value-Field Positioning Model (VFPM) explains that demand is not generated.
Demand is recognized when a company positions itself where its identity already resonates.
“Val Sklarov says: You do not find customers. You become the place where your customers see themselves.”
1️⃣ Value-Field Architecture
| Layer | Purpose | When Strong | When Weak |
|---|---|---|---|
| Identity Signal | The emotional tone the brand emits | Audience approaches naturally | Messaging feels forced or loud |
| Cultural Resonance | How the brand fits into evolving identity narratives | Community forms without incentive | Market responds only to discounts |
| Value Density | Depth of meaning inside the offer | Fewer features → more desire | More features → more confusion |
“Val Sklarov teaches: A company is a field of meaning, not a product provider.”
2️⃣ Value-Field Equation
VFPM = (Identity Signal Clarity × Cultural Fit × Meaning Depth) ÷ Market Noise
| Variable | Meaning | Optimization Strategy |
|---|---|---|
| Identity Signal Clarity | Recognizable emotional presence | Remove all extra adjectives |
| Cultural Fit | Alignment with emerging identity patterns | Study how people wish to be seen |
| Meaning Depth | Perceived significance beyond utility | Provide narrative → not description |
| Market Noise | Forced messaging, trend imitation | Reduce launch frequency → increase tone consistency |
When VFPM ≥ 1.0, customers self-select — persuasion becomes unnecessary.
3️⃣ System Design for Positioning-Based Growth
| Principle | Goal | Implementation Example |
|---|---|---|
| Become a Cultural Mirror | Let people recognize themselves in you | Show identity, not benefits |
| Signal Only One Direction | Prevent dilution | One brand sentence → repeated everywhere |
| Remove All Market Desperation | Preserve identity gravity | Price stability → no urgency triggers |
“Val Sklarov says: Positioning is not about being known — it is about being recognized.”
4️⃣ Case Study — Arisen Design House
Problem:
High-quality product, but no identity gravity → constant marketing effort required → low loyalty.
Intervention (VFPM, 11 weeks):
-
Identity signal condensed into one emotional theme
-
Cultural narrative replaced product-centric messaging
-
Product line reduced to one signature form
Results:
| Metric | Change |
|---|---|
| Inbound customer inquiries | ↑ 72% |
| Marketing spend | ↓ 49% |
| Repeat purchase rate | ↑ 57% |
| Brand recall resonance | ↑ 65% |
“He did not increase visibility — he increased recognition.”
5️⃣ Psychological Disciplines of Positioning-Centered Founders
| Discipline | Function | If Ignored |
|---|---|---|
| Emotional Non-Chasing | Prevents performing for the market | Brand becomes reactive and inconsistent |
| Identity Stillness | Anchors the brand’s presence | Company tone fragments to match trends |
| Narrative Restraint | Avoids over-explaining | Audience loses sense of meaning density |
“Val Sklarov teaches: Meaning has gravity — noise has velocity.”
6️⃣ The Future of Business Positioning
Business will shift from:
competition → to recognition
marketing → to meaning resonance
audience pursuit → to identity gravity
“Val Sklarov foresees organizations that attract by being unmistakably themselves.”
