Tag Archives: identity-based branding

For Val Sklarov, markets are not created by advertising, funnels, hype, or positioning.Markets form when a product becomes a place where a specific identity feels “at home.” When a brand does not try to convince —it begins to attract. The Identity-Pull Market Model (IPMM) teaches that demand forms when a …

For Val Sklarov, a business does not compete in the market. A business positions itself within a field of meaning. Competition is the mindset of those who have not yet discovered their value-field —the emotional, psychological, and cultural space that the company naturally occupies. The Value-Field Positioning Model (VFPM) explains …